Am I required to purchase digital advertising and social media campaign management from Aira Fitness?

According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are not required to have Aira Fitness manage and implement digital advertising and social media campaigns. However, if a franchisee chooses to purchase these services from Aira Fitness, they will pay $997 per month, starting in the second month of operation.

This means that franchisees have the option to manage their own digital advertising and social media campaigns or outsource it to Aira Fitness. The decision likely depends on the franchisee's expertise in digital marketing, their available time, and their budget. For franchisees who are not comfortable with digital marketing or prefer to focus on other aspects of the business, outsourcing to Aira Fitness may be a convenient option.

However, franchisees should carefully consider the cost of $997 per month and whether they can achieve similar results on their own or by hiring a local marketing agency. It's also important to understand the specific services included in Aira Fitness's digital advertising and social media campaign management package to determine if it meets their needs. Franchisees should also note that they may, but are not required to, spend up to $12,000 on grand opening advertising.