How will Afuri Ramen Dumpling use the Advertising Fees collected from franchisees?

We may use all contributions and any earnings from the Advertising Fees we receive from you in local, regional, national, Internet, or international advertising for:

• A. maintaining, administering, researching, directing, preparing, and placing advertising and promotional activities (including, among other things, the costs of preparing and conducting internet pay-per-click campaigns; social media marketing; television; radio; magazine and newspaper advertising campaigns; public relations programs and press releases);

• B. marketing research and development;

• C. marketing surveys and public relations activities;

• D. development and maintenance of any Internet or e-commerce programs;

• E. marketing materials;

• F. decor and promotional materials;

• G. artwork;

• H. advertising services;

• I. training related to marketing, customer service and sales augmentation;

• J. production and distribution of periodic newsletters to provide you with industry news, suggestions, and advice on franchise operations;

• K. our costs related to our custom or proprietary software application used by our franchisees for customer ordering;

• L. maintaining and updating our website;

• M. maintaining and updating our online portal (used to share updates and information regarding recipes, menu items, and related information with our franchisees);

• N. maintaining and updating the self-order kiosk programs and systems (if any); and

• O. our reasonable salaries, accounting, collection, legal and other costs related to all of the above.

Our internal artwork, advertising, promotion, and newsletter production costs and associated administrative costs are paid from the Advertising Fees. These will be calculated at our cost as established from time to time.

Source: Item 23 — Receipts (FDD pages 50–189)