What was the total advertising expense for Afuri Ramen Dumpling at December 31, 2020?

According to Afuri Ramen Dumpling's 2024 Franchise Disclosure Document, the company's advertising expense totaled $15,183 at December 31, 2020. This figure reflects the costs Afuri Ramen Dumpling incurred for advertising during that fiscal year.

For a prospective franchisee, this number provides insight into the franchisor's spending on advertising initiatives. It is important to note that this is the franchisor's expense, not the advertising fees that franchisees are required to pay. Franchisees are typically required to contribute a percentage of their revenue towards advertising, which Afuri Ramen Dumpling uses for local, regional, national, internet, or international advertising.

Understanding the franchisor's advertising expenses can help a franchisee assess the level of support they might receive in terms of brand promotion and marketing. It is also important for prospective franchisees to understand how the advertising fees they pay are utilized and to evaluate whether the franchisor's advertising strategies align with their business goals.