What phrase must Afuri Ramen Dumpling include in advertising with suggested retail prices?

According to Afuri Ramen Dumpling's 2024 Franchise Disclosure Document, when the company includes suggested retail prices in national or regional advertising programs, they must include the phrase "available at participating locations only." This phrase, or other similar cautionary language, is intended to inform consumers that the prices advertised may not be adhered to by all Afuri Ramen Dumpling franchisees.

This requirement protects both the franchisor and the franchisee. It allows Afuri Ramen Dumpling to suggest pricing without mandating it, giving franchisees the flexibility to adjust prices based on local market conditions. It also manages consumer expectations, as customers will understand that prices can vary between locations.

For a prospective franchisee, this means that while Afuri Ramen Dumpling may suggest retail prices in advertising, you are not necessarily obligated to follow them. However, it is important to consider that deviating significantly from suggested prices could impact customer perception and potentially affect your restaurant's performance. Franchisees should discuss pricing strategies with the franchisor to ensure alignment with the brand and to understand the potential implications of pricing decisions.