Must Afuri Ramen Dumpling franchisees submit local advertising materials for approval?
Afuri_Ramen_Dumpling Franchise · 2024 FDDAnswer from 2024 FDD Document
- 2.5.5 Approval of Your Local Advertising. You will submit to us all advertising copy and other advertising and promotional materials, public relations programs and press releases, radio and television advertising, and specialty and novelty items, before you use them in your local advertising program. You will not use any advertising copy, public relations program, press release or other promotional material until we approve it. Your failure to conform to our provisions or requirements and subsequent non-action by us to require you to cure or remedy your failures and defaults will not be deemed a waiver of future or additional failures and defaults by you under this provision or any other provision of this Agreement.
- 2.5.6 Online and Social Media Marketing. We retain the exclusive right to use social media to promote our brand. You shall not use our brand or promote your Franchise in any form of social media without our prior written approval,
Source: Item 23 — Receipts (FDD pages 50–189)
What This Means (2024 FDD)
According to Afuri Ramen Dumpling's 2024 Franchise Disclosure Document, franchisees are required to submit all local advertising and promotional materials for approval before use. This includes advertising copy, public relations programs, press releases, radio and television advertising, and specialty items. Franchisees cannot use any advertising until Afuri Ramen Dumpling approves it.
This approval process ensures that all advertising aligns with Afuri Ramen Dumpling's brand standards and marketing strategies. It allows Afuri Ramen Dumpling to maintain consistency in its brand messaging and protect its image across all franchise locations. The franchisor also retains exclusive rights to use social media to promote the brand. Franchisees must obtain prior written approval before using the brand or promoting their franchise on any form of social media.
In addition to paying advertising fees to Afuri Ramen Dumpling, the FDD recommends that franchisees spend 1% to 3% of their revenue each month on local advertising. Franchisees may also be required to report the nature, extent, and amount of these local advertising expenditures to Afuri Ramen Dumpling, in a format and at times specified in the Operations Manual. This ensures franchisees are actively promoting their location in the local market.