Is an Afuri Ramen Dumpling franchisee allowed to conduct e-commerce independently?

According to Afuri Ramen Dumpling's 2024 Franchise Disclosure Document, franchisees are generally restricted from independently engaging in e-commerce activities. The franchisor, Afuri Ramen Dumpling, retains the exclusive right to use the Internet to promote its marks and offer Afuri-related products and services.

Specifically, the FDD states that franchisees "may not independently market on the Internet, conduct e-commerce, or make sales via online marketplaces except as otherwise allowed by us in the Operations Manual." This indicates that while independent e-commerce is generally prohibited, there might be exceptions or allowances detailed in the Operations Manual.

This policy ensures that Afuri Ramen Dumpling maintains control over its brand's online presence and sales channels. A prospective franchisee should carefully review the Operations Manual to understand the specific conditions under which e-commerce activities might be permitted and discuss this with the franchisor to clarify any potential opportunities or restrictions.