In the context of the amendment, who is considered the 'Franchisor' for Afuri Ramen Dumpling?

According to the 2024 Afuri Ramen Dumpling FDD, Afuri Franchise, Inc., is considered the Franchisor. The document specifies that Afuri Franchise, Inc. has certain rights to names, trademarks, service marks, logos, commercial symbols, and styles, including "Afuri®," "Afuri Ramen + Dumpling®," and related logos. They also own valuable goodwill and have valuable expertise, Confidential Information, methods, procedures, techniques, uniform standards, operations manuals, inventory control guidelines, systems, layouts, merchandise, and materials connected with the operation, promotion, and advertising of businesses that operate fast-casual restaurants.

As the franchisor, Afuri Franchise, Inc. grants franchisees the authorization to operate a high-caliber Afuri franchise and to use their System and Marks. The franchisee operates as an independent contractor, owning and operating their franchise while adhering to the standards and recommendations set by Afuri Franchise, Inc. to protect their systems and brand. The franchisor also has the express right to de-identify the Franchise Premises if the tenant fails to do so upon termination, expiration, or non-renewal of the Lease Agreement.

Afuri Franchise Inc. is located at 923 SE 7th Ave. Portland, Oregon 97201. The franchisor also has rights related to the lease agreement, including the right to receive notice of any breach by the tenant (franchisee) and the option to cure any breach at the tenant's expense. Additionally, the Landlord will not extend, renew, or cancel the Lease Agreement without Franchisor's prior written consent, which consent will not be unreasonably withheld.