Can Aerus use System Media Fund contributions for direct mail advertising?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
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- We have the right to use System Media Fund contributions to, among other things, prepare and/or conduct media advertising campaigns, social media campaigns, direct mail advertising, marketing surveys and other public relations activities; employ advertising and/or public relations agencies to assist in doing so; purchase promotional items; develop new or modified trade dress and marks; point-of-purchase (POP) materials; design and photographs; conduct and administer visual merchandising, and other merchandising programs; purchase media space or time (including all associated fees and expenses); administer regional and multi-regional marketing and advertising programs; engage in or retain third parties to engage in market research and customer satisfaction surveys; develop and implement customer loyalty and gift card programs; customer retention programs; offset costs associated with the creative development of, and actual production associated
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 36–43)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the company has the right to use System Media Fund contributions for direct mail advertising. Aerus, or its designee, directs all advertising programs and aspects of the System Media Fund. This includes the concept, materials, and media used, as well as the placement and allocation of these programs. The aim of the System Media Fund is to enhance public recognition of Aerus's marks and programs.
The System Media Fund is used to cover the costs of advertising, marketing, public relations, and promotional programs. This includes preparing and conducting media advertising campaigns, social media campaigns, direct mail advertising, marketing surveys, and other public relations activities. Aerus can also employ advertising and public relations agencies, purchase promotional items, develop trade dress and marks, create point-of-purchase materials, and administer merchandising programs.
Aerus has the sole right to decide how the System Media Fund creates, places, and pays for marketing. Franchisees are required to contribute to the System Media Fund, up to 3% of Gross Sales, if Aerus establishes one. However, Aerus is not obligated to spend any specific amount on advertising in a franchisee's area. This means that while franchisees contribute to the fund, they may not see direct benefits in their specific location.