Can Aerus use System Media Fund contributions to develop and maintain their website(s)?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
d any other activities that we believe will enhance the image of the Programs.
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- We have the right to use System Media Fund contributions to, among other things, prepare and/or conduct media advertising campaigns, social media campaigns, direct mail advertising, marketing surveys and other public relations activities; employ advertising and/or public relations agencies to assist in doing so; purchase promotional items; develop new or modified trade dress and marks; point-of-purchase (POP) materials; design and photographs; conduct and administer visual merchandising, and other merchandising programs; purchase media space or time (including all associated fees and expenses); administer regional and multi-regional marketing and advertising programs; engage in or retain third parties to engage in market research and customer satisfaction surveys; develop and implement customer loyalty and gift card programs; customer retention programs; offset costs associated with the creative development of, and actual production associated
2025 Aerus FDD 28
with, premium items, giveaways, promotions, contests, public relation events, and charitable or non-profit events; develop and maintain our website(s); develop, implement and maintain an electronic commerce website and/or related strategies; maintain and develop one or more websites devoted to the Programs and Marks; provide promotional and other marketing materials and services to Franchised Businesses operated under the Programs; and offset the salaries of our employees to the extent such employees provide services in conjunction with System marketing activities. The System Media Fund may also be used to provide rebates or reimbursements to franchisees for local expenditures on products, services, or improvements, approved in advance by us, which products, services, or improvements we will have the right to determine, that we believe will promote general public awareness and favorable support for the Programs. We will have the sole right to decide how the System Media Fund creates, places, and pays for marketing.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 36–43)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the System Media Fund can be used to develop and maintain their website(s). Aerus has the right to use System Media Fund contributions to develop and maintain their website(s), implement and maintain an electronic commerce website and/or related strategies, and maintain and develop one or more websites devoted to the Programs and Marks.
The System Media Fund is intended to maximize public recognition of Aerus's marks and programs. Aerus is not obligated to ensure that any franchisee benefits directly or proportionally from System Media Fund expenditures or to spend any specific amount in a franchisee's area.
The System Media Fund will cover the costs of advertising, marketing, public relations, and promotional programs. Aerus has the sole right to decide how the System Media Fund creates, places, and pays for marketing. Franchisees are required to contribute to the System Media Fund if Aerus establishes one, with the contribution manner specified by Aerus.