Under what trade names does Aerus Franchising, LLC currently do business?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
Aerus Franchising, LLC, ("we", "our" or "us") is a limited liability company formed under the laws of Delaware on May 2, 2001. We currently do business only under our company name and under the trade names "Aerus", "Aerus Franchising" or "Beyond by Aerus".
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–15)
What This Means (2025 FDD)
According to the 2025 Aerus Franchise Disclosure Document, Aerus Franchising, LLC operates under its company name and the trade names "Aerus", "Aerus Franchising", and "Beyond by Aerus". This means that when conducting business, the company identifies itself using these names.
For a prospective franchisee, this is important because it defines the branding and marketing that they will use. The franchisee will be operating under these established trade names, benefiting from any existing brand recognition. The "Beyond by Aerus" trade name also indicates a specific line of premium products and services focused on creating healthy indoor environments.
The use of these trade names is part of the distinctive and proprietary system that Aerus has developed for its franchise operations. This system includes identification by the marks, distinctive design elements, proprietary products, and standardized procedures. Franchisees are granted a limited license to use these marks and elements of the system in connection with their franchise program.
It is also important to note that Aerus's products bear or are identified by the trade names, trademarks, or service marks "Beyond", "Beyond by Aerus", "Aerus", "Lux", and "Electrolux". These marks are marketed and sold through a network of independent franchisees. Understanding the approved trade names is crucial for franchisees to ensure they are correctly representing the brand and adhering to the franchisor's standards.