Under what circumstances, related to advertising or promotion violations, can the Aerus franchise agreement be terminated?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
11. Advertising, Marketing, Promotion; Use of the Internet.
- A. All advertising or marketing to be undertaken by Franchisee shall comply with Company's standards, specifications and procedures as specifically described herein and in the Manuals. Franchisee shall submit a sample of each type of advertising material to Company for Company's app
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
Based on the 2025 Aerus Franchise Disclosure Document, all advertising and marketing undertaken by a franchisee must comply with Aerus's standards, specifications, and procedures as described in the FDD and the manuals. Franchisees are required to submit samples of all advertising materials to Aerus for approval. Aerus retains the right to disapprove any advertising or promotional materials that do not meet its standards.
Specifically, the Aerus FDD states that the company can terminate the franchise agreement if the franchisee fails to obtain prior written approval for advertising and promotional materials or if they fail to discontinue the use of disapproved materials. This provision underscores the importance of adhering to Aerus's marketing guidelines and obtaining necessary approvals to avoid potential termination of the franchise agreement.
This requirement ensures brand consistency and protects Aerus's reputation. For a prospective franchisee, this means they must be prepared to follow Aerus's marketing protocols closely and be willing to make changes to their advertising strategies based on the franchisor's feedback. Failure to comply with these advertising standards can lead to serious consequences, including termination of the franchise agreement.