Under what assumed name must the Aerus Franchised Business be identified and operated?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
se provided herein, such offers and sales may only be made through the Approved Location or from in-home or in-person demonstrations conducted within the Area of Responsibility. Nothing herein shall be construed to grant the right to Franchisee to offer and sell the Beyond Products.
- B. Subject to Company's prior approval, the Franchised Business shall be identified and operated by Franchisee only under the assumed name (the "Approved Name") "Aerus" (including such qualifiers and descriptions as may be set or approved by Company from time to time so as to geographically or otherwise distinguish one franchise from another), including the hanging of an approved exterior sign bearing such trade name; provided, that Company shall be permitted at any time and from time to time after the date of this Agreement, upon written notice, to alter or change the assumed name under which the Franchised Business shall be identified and operated. Franchisee shall, at its expense, make all county and state assumed name filings required by law (including any filings made necessary by a change in required trade names pursuant hereto) and provide evidence of such filing to Company.
- C.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the Franchised Business must be identified and operated under the assumed name "Aerus". This includes qualifiers and descriptions approved by Aerus to differentiate franchises geographically or otherwise.
The franchisee is responsible for making all necessary county and state assumed name filings required by law, including any filings due to changes in required trade names. Evidence of these filings must be provided to Aerus.
Aerus retains the right to alter or change the assumed name under which the Franchised Business is identified and operated at any time after the agreement date, provided written notice is given to the franchisee. Without prior written approval from Aerus, the franchisee cannot conduct the Franchised Business under any name other than the Approved Name.