Are there any exceptions to Aerus's policy of not using public figures?

According to Aerus's 2025 Franchise Disclosure Document, Aerus does not employ or use public figures or celebrities in their management or to promote their franchises. This policy is clearly stated in Item 18 of the FDD, which focuses specifically on the use of public figures. This means that prospective franchisees should not expect to see celebrity endorsements or involvement in the company's leadership.

For a potential Aerus franchisee, this policy suggests that the brand relies on its own reputation and marketing strategies rather than leveraging celebrity influence. This can be seen as a positive aspect, as it indicates a focus on building brand equity through consistent quality and service. However, it also means that franchisees may need to work harder to establish a local presence and attract customers, as they cannot rely on the immediate recognition that a celebrity endorsement might provide.

This policy also ensures a level playing field among franchisees, as no one can gain an unfair advantage by associating with a well-known personality. All franchisees must adhere to the same marketing guidelines and rely on the established Aerus brand and system to drive sales. This approach aligns with Aerus's broader strategy of maintaining uniformity and control over its brand image, as detailed in Item 1 of the FDD, which emphasizes the importance of standardized marketing and promotional programs.

In summary, Aerus's decision not to use public figures reflects a commitment to organic brand growth and equitable marketing practices. While this may require franchisees to invest more in local marketing efforts, it also fosters a more sustainable and consistent brand image over the long term.