What standards must Aerus franchisees promote and demonstrate in their sales efforts?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use your best efforts to develop a sales organization to sell and increase sales of, and legitimately and ethically advertise, market, promote, distribute and sell Products to Approved Customers who reside within the Area of Responsibility by means of in-the-home and in-person demonstrations or otherwise in accordance with the Manuals. Such efforts must always be conducted based upon the terms and conditions of the Franchise Agreement, must comply with the Manuals, including the Policies and Procedures, and must promote and demonstrate our standards of high quality and reputation.
You must provide prompt and workmanlike care and service, including service under any Franchisor Consumer Warranty, to all Approved Customers who have purchased Products directly from you or indirectly through your sales representatives (or under the Standard Program, your Outlet Licensees), and to all other owners of the Products residing within the Area of Responsibility or who may appear personally (or otherwise contact the Franchised Business) at the Approved Location, and to all owners of products (other than the Products) which may be designated from time to time by us, whether or not such products to be serviced were purchased from or through you. Under the Associate Program, in some instances, this obligation may be discharged through a contractual arrangement with an existing Aerus Business.
You are required to fulfill or cause to be fulfilled any and all promises and commitments made to Approved Customers by you, and any of your sales representatives, employees, agents, and under the Standard Program, your Outlet Licensees.
You must receive and investigate all complaints from consumer end-users of the Products sold by or through you or who otherwise appear personally at an Approved Location (or otherwise contact the Franchised Business) for assistance and make good faith efforts to resolve all such complaints in a fair and equitable manner to the consumer end-users' satisfaction.
You must promptly report to us any attempted improper sales or purchases of the Products, including sales by you or any of your sales representatives, employees or agents (or under the Standard Program, your Outlet Licensees) to any consumer who is not an Approved Customer or who does not reside within your Area of Responsibility.
Source: Item 16 — Restrictions on What the Franchisee May Sell (FDD pages 54–56)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees must focus on developing a sales organization to increase sales of products to approved customers within their area of responsibility. This involves advertising, marketing, promoting, distributing, and selling products through in-home and in-person demonstrations, or other methods compliant with the manuals. All sales efforts must adhere to the terms and conditions of the Franchise Agreement and comply with the policies and procedures outlined in the manuals.
Central to these efforts is the promotion and demonstration of Aerus's standards of high quality and reputation. Franchisees are also obligated to provide prompt and workmanlike care and service, including fulfilling any consumer warranties, to customers who purchased products directly from them or through their sales representatives. This extends to all owners of Aerus products within their area of responsibility, regardless of where the products were initially purchased.
Furthermore, Aerus franchisees are required to fulfill all promises and commitments made to customers by themselves, their sales representatives, employees, agents, and outlet licensees (if applicable under the Standard Program). They must also receive and investigate all complaints from customers and make good faith efforts to resolve these complaints fairly and equitably to the customer's satisfaction. Any attempted improper sales or purchases of products must be promptly reported to Aerus, including sales to non-approved customers or those residing outside the franchisee's designated area.