What standards must Aerus franchisees promote and demonstrate?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall use its best efforts to develop a sales organization to sell and increase sales of, and to legitimately and ethically advertise, market, promote, distribute and sell Products to Approved Customers within the Area of Responsibility by means of in-the-home and in-person demonstrations or otherwise in accordance with the Manuals.
Recruit and train Sales Representatives to properly and effectively demonstrate, use, care for, install and sell the Products and to understand and follow the Policies and Procedures and other guidelines set forth in the Manuals.
Provide prompt and workmanlike care and service, including service under any warranty offered by Company, to all Approved Customers who have purchased Products from Franchisee or through Franchisee's Sales Representatives or Outlet Licensees, to all other owners of Products residing within the Area of Responsibility or who may appear personally (or otherwise contact the Franchised Business) at the Approved Location, and to all owners of products (other than the Products) which may be designated from time to time by Company, whether or not the Products to be serviced were purchased from or through Franchisee, and in order to fully discharge and perform this obligation, Franchisee shall establish and maintain a service and repair center (in accordance with the Manuals) at the Approved Location, provided that, in limited circumstances, with the Company's prior approval, Franchisee may satisfy this obligation by entering into a contractual arrangement (approved by Company in all respects) with an existing owner of an Aerus Business to discharge and perform all the Franchisee's repair, maintenance, service and warranty obligations.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards in their business operations. Aerus franchisees are expected to develop a sales organization to increase product sales ethically within their designated area. This involves in-home and in-person demonstrations, all conducted in accordance with the guidelines outlined in the Aerus manuals.
Franchisees are also responsible for recruiting and training sales representatives. This training must equip representatives to effectively demonstrate, use, care for, install, and sell Aerus products. Furthermore, sales representatives must understand and adhere to the policies, procedures, and guidelines detailed in the Aerus manuals.
In addition to sales and training, Aerus franchisees must provide prompt and professional service to customers, including fulfilling warranty obligations. This service extends to customers who purchased products from the franchisee, other owners of Aerus products within the area, and potentially owners of other products designated by Aerus. To meet these service requirements, franchisees must establish and maintain a service and repair center at their approved location, unless they have an approved contractual arrangement with another Aerus business to handle these obligations.