What standards must Aerus franchisees adhere to when engaging sales representatives?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
e or modify the types of authorized goods and services required by us for you to operate your business.
You must use your best efforts to develop a sales organization to sell and increase sales of, and legitimately and ethically advertise, market, promote, distribute and sell Products to Approved Customers who reside within the Area of Responsibility by means of in-the-home and in-person demonstrations or otherwise in accordance with the Manuals. Such efforts must always be conducted based upon the terms and conditions of the Franchise Agreement, must comply with the Manuals, including the Policies and Procedures, and must promote and demonstrate our standards of high quality and reputation.
You must provide prompt and workmanlike care and service, including service under any Franchisor Consumer Warranty, to all Approved Customers who have purchased Products directly from you or indirectly through your sales representatives (or under the Standard Program, your Outlet Licensees), and to all other owners of the Products residing within the Area of Responsibility or who may appear personally (or otherwise contact the Franchised Business) at the Approved Location, and to all owners of products (other than the Products) which may be designated from time to time by us, whether or not such products to be serviced were purchased from or through you. Under the Associate Program, in some instances, this obligation may be discharged through a contractual arrangement with an existing Aerus Business.
Source: Item 15 — Obligation to Participate in the Actual Operation of the Franchise Business (FDD pages 53–54)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards when engaging sales representatives. Aerus franchisees are expected to develop a sales organization to increase product sales through ethical advertising, marketing, and in-person demonstrations within their designated area. These efforts must align with the Franchise Agreement terms and comply with the policies and procedures outlined in the manuals, promoting Aerus's standards of high quality and reputation.
Aerus franchisees are responsible for fulfilling all promises and commitments made to customers by their sales representatives. This includes providing prompt and workmanlike care and service to customers who purchased products through these representatives. Franchisees must also investigate and resolve customer complaints fairly and equitably.
Furthermore, franchisees are required to recruit and train sales representatives to properly demonstrate, use, care for, install, and sell Aerus products. This training ensures that sales representatives understand and follow the policies, procedures, and guidelines set forth in the manuals, maintaining consistency and quality in sales practices. Franchisees must also report any improper sales activities by their representatives, such as sales to unapproved customers or those outside the designated area.