What are the Standards of Conduct that an Aerus franchisee must adhere to?

According to the 2025 Aerus Franchise Disclosure Document, franchisees are expected to maintain a high standard of conduct in their business operations. Specifically, an Aerus franchisee is obligated to use their best efforts to develop a sales organization focused on increasing sales of Aerus products. This includes legitimately and ethically advertising, marketing, promoting, distributing, and selling products to approved customers within their designated area of responsibility. These activities must be conducted through in-the-home and in-person demonstrations or other methods that align with the guidelines provided in the Aerus manuals.

This standard of conduct emphasizes not only achieving sales targets but also maintaining ethical business practices and adhering to the brand's established methods. For a prospective franchisee, this means a commitment to building a sales team and employing marketing strategies that are both effective and compliant with Aerus's standards. It also highlights the importance of following the detailed instructions and policies outlined in the Aerus manuals to ensure consistent and ethical operations.

Failure to adhere to these standards could potentially lead to breaches of the franchise agreement. Aerus places a strong emphasis on ethical sales and marketing practices, so franchisees need to ensure their business operations align with these values. This requirement is fairly standard in franchising, as franchisors seek to protect their brand reputation and ensure a consistent customer experience across all locations.