What standard of conduct is expected of an Aerus franchisee in developing a sales organization and selling products?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall use its best efforts to develop a sales organization to sell and increase sales of, and to legitimately and ethically advertise, market, promote, distribute and sell Products to Approved Customers within the Area of Responsibility by means of in-the-home and in-person demonstrations or otherwise in accordance with the Manuals.
Develop in the Area of Responsibility an organization of qualified Sales Representatives operating from or through the Approved Location who will and do follow the Policies and Procedures and guidelines of the Manuals and comply with the terms and conditions of this Agreement.
Recruit and train Sales Representatives to properly and effectively demonstrate, use, care for, install and sell the Products and to understand and follow the Policies and Procedures and other guidelines set forth in the Manuals.
Fulfill or cause to be fulfilled any and all promises and commitments made to Approved Customers by Franchisee, and any of its Outlet Licensees, Sales Representatives, employees or agents.
Actively and diligently use the Customer Data and any information, data or relationship management software provided by Company to service and support existing customers, develop leads to potential customers and potential sales representative recruits and to promptly and accurately record information about all past and future sales, leads and customers in the Customer Data.
Fully comply with all of the provisions of the Manuals, including the Policies and Procedures, with all bulletins and other communications issued by Company from time to time and with all applicable federal, state and local laws, ordinances and regulations.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees must use their best efforts to develop a sales organization to sell and increase sales of products to approved customers within their area of responsibility. This must be done through in-the-home and in-person demonstrations or otherwise in accordance with the manuals. Franchisees are expected to legitimately and ethically advertise, market, promote, distribute, and sell Aerus products.
In addition to the general standard of conduct, Aerus franchisees must develop an organization of qualified sales representatives who follow the policies, procedures, and guidelines in the manuals and comply with the terms of the franchise agreement. Franchisees are also responsible for recruiting and training sales representatives to properly demonstrate, use, care for, install, and sell the products. These representatives must also understand and follow the policies and procedures outlined in the manuals.
Furthermore, Aerus franchisees must actively use customer data and any provided information or relationship management software to service and support existing customers, develop leads for potential customers and sales representative recruits, and accurately record information about past and future sales, leads, and customers. Franchisees must also fulfill all promises and commitments made to customers by the franchisee, its outlet licensees, sales representatives, employees, or agents. Compliance with all manuals, bulletins, communications, and applicable laws is also required.
These requirements ensure that Aerus franchisees maintain a high standard of professionalism and ethical conduct in their sales and marketing activities, protecting the brand's reputation and ensuring customer satisfaction. Prospective franchisees should carefully review the manuals and franchise agreement to fully understand these obligations.