What standard of conduct is expected of an Aerus franchisee in developing a sales organization?

According to Aerus's 2025 Franchise Disclosure Document, franchisees must use their best efforts to develop a sales organization. This organization should focus on selling and increasing sales of Aerus products to approved customers within their designated area of responsibility. These sales must be achieved through legitimate and ethical advertising, marketing, promotion, distribution, and in-home or in-person demonstrations, all in accordance with the guidelines outlined in the Aerus manuals.

This means that Aerus franchisees are expected to actively build and manage a sales team that adheres to the company's standards for ethical conduct and sales practices. The reference to 'best efforts' suggests a high level of commitment and proactive engagement in developing the sales organization. The phrase 'legitimately and ethically advertise' underscores the importance of honest and transparent sales tactics.

Furthermore, the requirement to follow the Aerus manuals indicates that franchisees must ensure their sales team is well-trained and compliant with company policies and procedures. This includes how products are demonstrated, marketed, and sold. The emphasis on 'in-the-home and in-person demonstrations' highlights the importance of direct customer engagement as a key sales strategy for Aerus.

In summary, an Aerus franchisee must prioritize building a sales team that not only drives revenue growth but also upholds the brand's reputation for ethical and compliant sales practices, as detailed in the company's operational manuals.