What responsibilities do Aerus franchisees assume regarding the marketing, promotion, sales, and distribution of products?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
Products**
We grant franchises to qualified individuals and business entities for the right to establish and operate businesses that (i) market, distribute and sell our line of air purification, water purification, water conditioning, floor care and other environmental products for homes and businesses, including accessories, attachments, parts and supplies; (ii) provide testing for indoor environmental contaminants and market, distribute and sell products, services and treatments for the control of indoor environmental contaminants; and (iii) perform product repair, maintenance and related services for our products and certain products of our competitors (collectively the "Products").
Our Products bear or are identified by the trade name, trademark or service mark "Beyond", "Beyond by Aerus", "Aerus", "Lux", "Electrolux" or certain other indicia owned, licensed or otherwise contracted for by us (the "Marks") which are marketed, distributed and sold through (among other channels) a network of independent franchisees, operating from permitted fixed locations, and their permitted distributors, licensees and sales representatives, who each assume responsibility for their own marketing, promotion, sales and distribution of the Products, directly or indirectly, to the end-user, consuming public. "Beyond Products" mean those Products marketed, distributed and sold under the "Beyond by Aerus" Mark.
We have developed a distinctive and proprietary system (the "System") for establishing and operating businesses that offer and sell the Products. The distinguishing characteristics of the System include, among other things: identification by the Marks; distinctive exterior and interior design, decor, color scheme and furnishings, fixtures and other trade dress elements; proprietary products; standards, specifications, policies and procedures for construction, management and operations;
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–15)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees are responsible for their own marketing, promotion, sales, and distribution of Aerus products directly or indirectly to the end consumer. Aerus grants franchises to qualified individuals and business entities for the right to establish and operate businesses that market, distribute, and sell air purification, water purification, water conditioning, floor care, and other environmental products for homes and businesses, including accessories, attachments, parts, and supplies. Franchisees also provide testing for indoor environmental contaminants and market, distribute, and sell products, services, and treatments for the control of indoor environmental contaminants. Additionally, they perform product repair, maintenance, and related services for Aerus products and certain products of its competitors.
Aerus franchisees operate from permitted fixed locations, and their permitted distributors, licensees, and sales representatives each take on the responsibility for their own marketing, promotion, sales, and distribution of the products. Franchisees accomplish a substantial portion of their sales through in-person marketing and product demonstrations. They also maintain a storefront at an approved location where they offer and display products for retail sale, conduct product demonstrations, and receive products from customers for trade-in, service, and repair.
As an Aerus franchisee, you must also adhere to the standards, specifications, and directives outlined in the Aerus manuals. These manuals include policies and procedures that govern the operation of Aerus businesses. Franchisees operate under either the Standard Program or the Associate Program, each offering and selling certain products, identified by certain marks, and using certain elements of the Aerus system. Franchisees may also have the opportunity to sell Beyond Products if they qualify and sign the Beyond Addendum to their Franchise Agreement, which grants them the right to market and sell Beyond Products in their Area of Responsibility.