Does Aerus require franchisees to submit advertising material for approval before use?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 23: Receipts]
11. Advertising, Marketing, Promotion; Use of the Internet.
- A. All advertising or marketing to be undertaken by Franchisee shall comply with Company's standards, specifications and procedures as specifically described herein and in the Manuals. Franchisee shall submit a sample of each type of advertising material to Company for Company's approval prior to use. Franchisee may not use any advertising material, unless such material has been approved in writing by Company and has not subsequently been disapproved by Company. Franchisee shall immediately discontinue the use of any advertising materials which Company subsequently disapproves. No advertising, marketing or promotions material may be placed outside the Area of Responsibility, and Franchisee shall not place or otherwise conduct any national or international advertising of any kind.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees are required to submit advertising materials for approval before use. Specifically, all advertising and marketing undertaken by the franchisee must comply with Aerus's standards, specifications, and procedures as outlined in the manuals.
The Aerus franchisee must submit a sample of each type of advertising material to Aerus for approval before it is used. The franchisee cannot use any advertising material unless Aerus has approved it in writing and has not subsequently disapproved of it. The franchisee must immediately stop using any advertising materials that Aerus later disapproves.
This requirement ensures that all advertising and marketing efforts align with the brand's standards and protect the brand's image. It also prevents franchisees from making misleading or inaccurate claims in their advertising. This is a fairly standard practice in franchising, as franchisors need to maintain brand consistency across all locations.