Does Aerus require franchisees to submit advertising material for approval?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
A. All advertising or marketing to be undertaken by Franchisee shall comply with Company's standards, specifications and procedures as specifically described herein and in the Manuals. Franchisee shall submit a sample of each type of advertising material to Company for Company's approval prior to use. Franchisee may not use any advertising material, unless such material has been approved in writing by Company and has not subsequently been disapproved by Company. Franchisee shall immediately discontinue the use of any advertising materials which Company subsequently disapproves. No advertising, marketing or promotions material may be placed outside the Area of Responsibility, and Franchisee shall not place or otherwise conduct any national or international advertising of any kind.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees are required to adhere to specific guidelines regarding advertising and marketing. Aerus mandates that all advertising and marketing initiatives undertaken by franchisees must comply with the company's standards, specifications, and procedures, as detailed in the FDD and the manuals.
Specifically, franchisees must submit samples of all advertising materials to Aerus for approval before they can be used. Franchisees cannot use any advertising material unless Aerus has given written approval and has not subsequently withdrawn that approval. If Aerus disapproves of any advertising materials, the franchisee must immediately stop using them.
Furthermore, franchisees are restricted from placing advertising, marketing, or promotional materials outside their designated Area of Responsibility and are prohibited from engaging in any national or international advertising without explicit permission. This ensures that all advertising efforts align with Aerus's overall marketing strategy and brand image, while also protecting the integrity of each franchise's territory.