What is the relationship between the business experience of Aerus's management (Item 2) and the franchisor's assistance provided to franchisees (Item 11)?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
that must also be conducted at an Aerus Business. (Franchise Agreement Section 8).
We or our affiliates conduct our training program. Aerus' President, Kevin Hickey, supervises the training program. His experience includes over 42 years in the field, and over 17 years as the company's President or similar titles. Various instructors and franchisees provide training. Aerus' Vice President of Sales Operations, Director of Sales Operations and/or Director of National Service, or employees they designate, provide administration, accounting, inventory control and FOAS training. The Executive Vice President- Sales, Area and Regional Director of Franchising, other executives, other regional franchise directors and franchise owners provide training as to sales and service personnel development, real estate and marketing, advertising and database management, store opening assistance and Standard Product Training. All instructors have more than 5 years' experience in the industry. The instructional materials we use includes our Manuals, software systems, product demonstration and other instructional sales videos and materials.
If your personnel do not successfully complete any portion of their required training, we may require them to repeat it. If, you, your Operating Personnel and/or other personnel have actual current (or prior) sales experience, either through working directly with an existing Aerus Business or through comparable industry experience, and have demonstrated proficiency in customer service, lead generation and management, they may not be required to complete all phases of training. We may require further, advanced or additional training for you or any of your personnel. Your Operating Principal and General Manager must successfully complete initial training to our satisfaction before the Opening Date, but in no event later than 6 months after you sign the Franchise Agreement. If you do not successfully complete initial training, we have the right to terminate the Franchise Agreement.
We do not charge tuition or impose a fee for training-related materials in connection with our initial training programs, but you are responsible for all training-related expenses incurred by all persons who attend training including costs of travel, lodging, local transportation to and from the training site, meals and wages.
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the business experience of Aerus's management team directly informs the training and support provided to franchisees. Item 2 details the extensive experience of key personnel, such as Kevin Hickey, the President, who has over 42 years in the field and supervises the training program. This wealth of experience is leveraged in Item 11, where it's outlined that training is provided by Aerus executives, directors, and even experienced franchisees. These instructors all possess a minimum of 5 years of experience in the industry, ensuring that franchisees receive guidance rooted in practical knowledge.
The franchisor's assistance includes pre-opening obligations like providing manuals, identifying necessary premise modifications, and supplying initial inventory. Continuing obligations involve replenishing inventory and providing updates to the manuals. The training programs, including the Management and Business Administration (MBA) program, cover various essential topics such as accounting practices, software training, inventory management, and marketing strategies. The experience of the management team ensures that these programs are comprehensive and relevant to the successful operation of an Aerus franchise.
Prospective franchisees benefit from the direct involvement of experienced personnel in their training and ongoing support. This hands-on approach, where executives and seasoned franchisees share their knowledge, can be invaluable in navigating the challenges of starting and running an Aerus business. However, franchisees should note that while Aerus provides the training and software updates, franchisees are responsible for expenses like travel, lodging, and computer system maintenance, which can range from $1,200 to $2,200 for the initial computer system.