What is the registration date for the 'BEYOND BY AERUS' trademark with registration number 4,686,713?

According to Aerus's 2025 Franchise Disclosure Document, the trademark 'BEYOND BY AERUS' with registration number 4,686,713 was registered on February 17, 2015. The trademark has a last renewal date of February 10, 2025. Aerus grants franchisees a non-exclusive, non-assignable license to use this trademark, especially if they have executed a Beyond Addendum, for the sale, marketing, distribution, and repair of household products, vacuum cleaners, and related accessories.

Aerus's right to license the 'Aerus' trademark stems from a license agreement with Aerus Concepts, L.P., dated August 27, 2001. Aerus Concepts retains the right to terminate the Aerus License Agreement with written notice if Aerus or the franchisee breaches the agreement. A significant, uncorrected breach of the license terms by a franchisee could lead to the termination of the license for all franchisees.

Aerus and its affiliates have inspection rights to ensure proper use of the 'Aerus' and 'Beyond' trademarks, including inspecting the franchisee's premises. Aerus may also issue trademark usage guidelines, and failure to comply with these guidelines or quality requirements could result in the suspension or termination of the franchisee's license to use the marks. Franchisees may be required to assist in protecting the trademark and must indemnify Aerus and its affiliates against claims arising from their use of the mark on products or materials.