What is the range of the initial goodwill fee for the Aerus Associate Program?

According to Aerus's 2025 Franchise Disclosure Document, the initial goodwill fee for the Associate Program ranges from $0 to $25,000. This fee is part of the overall purchase price if a franchisee is buying an existing Aerus business from an affiliate. The total purchase price for business assets under the Associate Program typically falls between $2,000 and $30,000, which includes both goodwill and the fair market value of furniture, fixtures, and equipment.

The goodwill component covers items like phone numbers and prepaid advertisements associated with the existing Aerus business. The value of the goodwill is determined by factors such as the location of the business, how long it has been operating in that area, and the number of customers it serves. This means that a well-established Aerus business in a prime location with a large customer base will likely command a higher goodwill fee.

For prospective Aerus franchisees, understanding the factors that influence the goodwill fee is crucial when considering the purchase of an existing business. It's important to evaluate the location, history, and customer base of the business to determine if the asking price for goodwill is justified. Negotiating the purchase price and understanding the value of the assets being acquired can significantly impact the initial investment and potential return on investment.