For what purposes is an Aerus franchisee permitted to use the Customer Data?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
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- During the Term of the Franchise Agreement, you must actively and diligently maintain, use, update, correct and supplement the Customer Data. You must update the Customer Data immediately upon completion of any sale or customer contact, must regularly review the Customer Data and take such action as may be appropriate based on the Customer Data, and must otherwise use the Customer Data for marketing, lead generation, sales and recruiting purposes in accordance with the System and our procedures concerning such activities. You must not use the Customer Data, or permit the Customer Data to be used, for any purpose except the operation of the Franchised Business.
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- All rights in, and license of, the Customer Data granted under the Franchise Agreement are nonexclusive and, in addition to those rights described elsewhere in the Franchise Agreement, we and our affiliates retain all rights concerning the Customer Data not expressively granted in the Franchise Agreement, including, without limitation, the rights to: (1) terminate your
Source: Item 14 — Patents, Copyrights, and Proprietary Information (FDD pages 51–53)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees have specific guidelines regarding the use of customer data. Aerus owns and maintains a database of customer information, and franchisees may be granted limited, non-exclusive access to the portion relevant to their Area of Responsibility. This access is contingent upon strict compliance with the Franchise Agreement, the Manuals, the Policies and Procedures, and any specific guidelines Aerus may impose.
Aerus franchisees are obligated to actively maintain, use, update, correct, and supplement the Customer Data during the term of the Franchise Agreement. This includes updating the data immediately after any sale or customer contact, regularly reviewing the data, and taking appropriate action based on the information. The customer data must be used for marketing, lead generation, sales, and recruiting purposes, in accordance with the Aerus system and procedures.
The agreement explicitly states that franchisees must not use the Customer Data, or allow it to be used, for any purpose outside the operation of the franchised business. All rights to the Customer Data not expressly granted in the Franchise Agreement are retained by Aerus and its affiliates. This includes the right to terminate a franchisee's access to the Customer Data.