Who provides training as to sales and service personnel development for Aerus franchisees?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
that must also be conducted at an Aerus Business. (Franchise Agreement Section 8).
We or our affiliates conduct our training program. Aerus' President, Kevin Hickey, supervises the training program. His experience includes over 42 years in the field, and over 17 years as the company's President or similar titles. Various instructors and franchisees provide training. Aerus' Vice President of Sales Operations, Director of Sales Operations and/or Director of National Service, or employees they designate, provide administration, accounting, inventory control and FOAS training. The Executive Vice President- Sales, Area and Regional Director of Franchising, other executives, other regional franchise directors and franchise owners provide training as to sales and service personnel development, real estate and marketing, advertising and database management, store opening assistance and Standard Product Training. All instructors have more than 5 years' experience in the industry. The instructional materials we use includes our Manuals, software systems, product demonstration and other instructional sales videos and materials.
If your personnel do not successfully complete any portion of their required training, we may require them to repeat it. If, you, your Operating Personnel and/or other personnel have actual current (or prior) sales experience, either through working directly with an existing Aerus Business or through comparable industry experience, and have demonstrated proficiency in customer service, lead generation and management, they may not be required to complete all phases of training. We may require further, advanced or additional training for you or any of your personnel. Your Operating Principal and General Manager must successfully complete initial training to our satisfaction before the Opening Date, but in no event later than 6 months after you sign the Franchise Agreement. If you do not successfully complete initial training, we have the right to terminate the Franchise Agreement.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 36–43)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, training in sales and service personnel development is provided by several individuals within the Aerus organization. Specifically, the Executive Vice President- Sales, Area and Regional Director of Franchising, other executives, other regional franchise directors, and even existing franchise owners contribute to this aspect of training. This suggests that Aerus utilizes a multi-faceted approach, drawing on the expertise of both corporate leadership and experienced franchisees to educate new owners and their staff. All instructors have more than 5 years' experience in the industry.
This comprehensive approach to training indicates that Aerus places a significant emphasis on ensuring franchisees are well-equipped to manage and develop their sales and service teams. The involvement of various individuals, from executives to current franchise owners, likely provides a range of perspectives and practical insights. New franchisees benefit from the knowledge and experience of those who have a proven track record within the Aerus system.
In addition to classroom training, Aerus also provides on-the-job training at an Aerus Business. The table provided in the FDD shows that 4 hours of classroom training in Dallas, Texas and 16 hours of on-the-job training at an Aerus Business are dedicated to sales and service personnel development. This hands-on experience is crucial for understanding the day-to-day operations and challenges involved in managing a sales and service team.
Prospective franchisees should consider the costs associated with sending personnel to these training programs, as they are responsible for all training-related expenses, including travel, lodging, meals, and wages. However, the extensive training in sales and service personnel development could be a valuable asset, potentially leading to a more effective and profitable franchise operation.