Is Aerus planning to use a celebrity to promote franchises in the future?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
Under the Franchise Agreement, you must submit samples of all advertising and promotional materials to us for approval prior to use. We will notify you of our approval of any advertising materials within 15 days of receipt. No advertisement or promotional material may be placed outside the Area of Responsibility, as applicable, and you may not conduct any national or international advertising of any kind. You must advertise at all times in the manner designated by us in the Manuals or otherwise in writing, using formats approve by us in advance.
Source: Item 18 — Public Figures (FDD page 60)
What This Means (2025 FDD)
Based on the 2025 Aerus Franchise Disclosure Document, there is no mention of Aerus using a celebrity to promote its franchises. The document does outline various aspects of Aerus's advertising and promotional programs. Specifically, franchisees must submit all advertising and promotional materials to Aerus for approval before use, and Aerus will notify the franchisee of its approval within 15 days of receipt.
Additionally, franchisees cannot place advertisements or promotional material outside their Area of Responsibility and cannot conduct any national or international advertising. Franchisees must advertise in the manner designated by Aerus in the manuals or in writing, using formats approved by Aerus in advance.
While the FDD details the advertising restrictions and approval processes, it does not specify whether Aerus intends to use celebrity endorsements in its advertising or promotional strategies. A prospective franchisee should directly ask Aerus about any plans for celebrity endorsements and how those endorsements might impact their local marketing efforts.