What name must an Aerus franchisee use to conduct the Franchised Business?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
se provided herein, such offers and sales may only be made through the Approved Location or from in-home or in-person demonstrations conducted within the Area of Responsibility. Nothing herein shall be construed to grant the right to Franchisee to offer and sell the Beyond Products.
- B. Subject to Company's prior approval, the Franchised Business shall be identified and operated by Franchisee only under the assumed name (the "Approved Name") "Aerus" (including such qualifiers and descriptions as may be set or approved by Company from time to time so as to geographically or otherwise distinguish one franchise from another), including the hanging of an approved exterior sign bearing such trade name; provided, that Company shall be permitted at any time and from time to time after the date of this Agreement, upon written notice, to alter or change the assumed name under which the Franchised Business shall be identified and operated. Franchisee shall, at its expense, make all county and state assumed name filings required by law (including any filings made necessary by a change in required trade names pursuant hereto) and provide evidence of such filing to Company.
- C. The Franchised Business shall be operated from one or more Approved Locations and from no other physical location, except as may be permitted by Company in writing at its sole option.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, a franchisee must operate the franchised business under the "Approved Name," which is "Aerus." The franchisor may include qualifiers and descriptions to differentiate franchises geographically or otherwise. However, Aerus retains the right to alter or change the assumed name with written notice to the franchisee.
It is the franchisee's responsibility to make all necessary county and state assumed name filings required by law, including any filings due to changes in trade names, and to provide evidence of such filings to Aerus. This ensures that the franchisee is operating legally and in compliance with local regulations.
Without prior written approval from Aerus, a franchisee cannot conduct business under any name other than the Approved Name. They are also restricted from using any trade name, trademark, or service mark other than the Marks approved by Aerus. This is to maintain brand consistency and prevent customer confusion. These regulations are in place to protect the Aerus brand and ensure that all franchisees operate under a unified identity.