What is the 'Minimum Local Advertising Expense' that Aerus franchisees must spend each year?

According to the 2025 Aerus Franchise Disclosure Document, franchisees are required to spend a 'Minimum Local Advertising Expense' each year on local advertising, public relations, and promotion within their designated Area of Responsibility. The specific amount of this 'Minimum Local Advertising Expense' is detailed in Schedule 3 of the Franchise Agreement. Aerus also retains the right to assess franchisees for contributions to the System Media Fund, which is used to support media market spending that benefits the entire Aerus system.

Aerus franchisees must adhere to company standards and procedures for all advertising and marketing efforts, as outlined in the manuals. Franchisees are required to submit samples of all advertising materials to Aerus for approval before use and must immediately discontinue using any materials that Aerus subsequently disapproves. Furthermore, franchisees are prohibited from placing advertising, marketing, or promotional materials outside their designated Area of Responsibility and cannot engage in any national or international advertising.

Aerus also mandates that franchisees install and maintain an outdoor sign in a prominent location, following the company's specifications, unless prohibited by local laws. Aerus has the authority to dictate the manner, formats, and templates used for advertising, and can require that all advertising be placed by Aerus or a designated third party, at the franchisee's expense. Aerus can also specify the size, form, and content of advertising, including requiring franchisees to list other Aerus businesses in their advertising. Prospective franchisees should carefully review Schedule 3 of the Franchise Agreement to understand the exact 'Minimum Local Advertising Expense' required and how it may impact their operating costs.