What is the Minimum Local Advertising Expense that an Aerus franchisee must expend each year?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
res as Company may designate in the Manuals or otherwise in writing, and at Franchisee's expense. Company shall have the right to designate the size, form and content of such advertising and that Franchisee utilize a listing which identifies other Aerus Businesses in addition to its own.
- D. Franchisee shall, in addition to the other requirements of this Section, expend each year the Minimum Local Advertising Expense on local advertising, public relations, and promotion in the Area of Responsibility. At the request of Company, Franchisee shall furnish, to Company, an accurate accounting of Franchisee's expenditure on local advertising, public relations, and promotion, in form and content satisfactory to Company.
- E. Company also reserves the right to assess the Franchisee for contributions to the System Media Fund. The System Media Fund shall be designed to facilitate media market spending that benefits the System.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to the 2025 Aerus Franchise Disclosure Document, franchisees are required to spend a 'Minimum Local Advertising Expense' each year on local advertising, public relations, and promotion within their designated Area of Responsibility. The specific amount of this 'Minimum Local Advertising Expense' is detailed in Schedule 3 of the Franchise Agreement. Aerus also retains the right to assess franchisees for contributions to the System Media Fund, which is used to support media market spending that benefits the entire Aerus system.
Aerus requires franchisees to adhere to company standards for all advertising and marketing efforts. Franchisees must submit samples of all advertising materials to Aerus for written approval before use and must immediately stop using any materials that Aerus subsequently disapproves. Franchisees are prohibited from placing advertising outside their designated Area of Responsibility and from conducting any national or international advertising. Aerus also mandates that franchisees install and maintain an outdoor sign at their location, following company specifications.
Aerus has the right to dictate the manner in which franchisees advertise, including the formats and templates used. Aerus can also require that all advertising be placed by the company or a designated third party, at the franchisee's expense. Furthermore, Aerus can specify the size, form, and content of advertising, including requiring franchisees to list other Aerus businesses in their advertising. Prospective franchisees should carefully review Schedule 3 of the Franchise Agreement to understand the specific 'Minimum Local Advertising Expense' required and how it may impact their operating costs.