What is the 'Minimum Local Advertising Expense' for an Aerus franchise, and where is it specified?

According to Aerus's 2025 Franchise Disclosure Document, the 'Minimum Local Advertising Expense' is defined as the amount the franchisee must spend each year on local advertising, public relations, and promotion within their designated Area of Responsibility. The specific amount for this expense is detailed in Schedule 3 of the Franchise Agreement.

This means that a prospective Aerus franchisee needs to refer to Schedule 3 of the Franchise Agreement to understand the exact amount they will be required to spend annually on local advertising. This is a crucial piece of information for budgeting and financial planning, as it represents a mandatory marketing expenditure.

It is important for potential Aerus franchisees to carefully review Schedule 3 and understand how the 'Minimum Local Advertising Expense' is calculated, whether it is a fixed amount or based on a percentage of sales, and what types of advertising activities qualify towards meeting this requirement. Additionally, franchisees should inquire about any flexibility in how these funds can be spent and whether there are any restrictions or guidelines provided by Aerus on the types of advertising and promotional activities that are permitted.