How is the minimum local advertising expense for an Aerus franchise paid?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type Of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Minimum Local Advertising Expense | An amount equal to at least 2% of Gross Sales. | Payable directly by you. | You must spend at least this amount on local advertising, marketing and promotional activities. |
Source: Item 6 — Other Fees (FDD pages 20–27)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the minimum local advertising expense, which is at least 2% of Gross Sales, is payable directly by the franchisee. This means that Aerus franchisees are responsible for managing and paying for their local advertising, marketing, and promotional activities themselves, rather than paying this fee to Aerus.
This arrangement gives Aerus franchisees control over how their advertising dollars are spent, allowing them to tailor their marketing efforts to their specific local market. However, it also places the responsibility on the franchisee to ensure they are meeting the minimum spending requirement and effectively promoting their Aerus business within their community.
Franchisees should carefully track their local advertising expenses to ensure compliance with the 2% of Gross Sales minimum. They should also consult with Aerus for guidance on approved marketing materials and strategies to maximize the impact of their local advertising efforts. Failing to meet the minimum spending requirement could potentially result in a breach of the franchise agreement.