What is the maximum amount of Goodwill that an Aerus franchisee may need to pay under the Standard Program?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
chised Business you wish to operate:
| Program | Initial Franchise Fee (less the amount of any good faith deposit paid) |
|---|---|
| Standard Program | $3,000 |
| Associate Program | $1,000 |
| Beyond Addendum (Standard Program) | $100 |
| Beyond Addendum (Associate Program) | $100 |
| Inventory (Standard Program) | $15,000 to $90,000 |
| Inventory (Associate Program) | $5,000 to $20,000 |
| Goodwill (Standard Program) | 0 to $200,000 |
| Goodwill (Associate Program) | 0 to $25,000 |
| Furniture, Fixtures, and Equipment (Standard | $2,500 to $15,000 |
| Program) | |
| Furniture, Fixtures, and Equipment (Associate | $2,000 to $5,00 |
Source: Item 5 — Initial Fees (FDD pages 17–20)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees participating in the Standard Program may pay up to $200,000 for goodwill when purchasing an existing Aerus business from an affiliate. This goodwill figure is part of a larger purchase price for business assets, which generally ranges from $2,500 to $215,000. This total purchase price includes both goodwill and the fair market value of furniture, fixtures, and equipment.
The value of goodwill is not fixed and depends on several factors. These include the geographic location of the Aerus business, how long the business has been operating in that location, and the number of customers it serves. These factors are typical considerations when valuing a business's goodwill in any industry, as they reflect the established reputation and customer base that a new owner will inherit.
Prospective Aerus franchisees should carefully evaluate the existing business's performance and market conditions to determine if the goodwill valuation is justified. It's important to conduct thorough due diligence and possibly seek independent valuation advice to ensure that the purchase price, including the goodwill component, aligns with the business's actual value and potential.