When was the 'LUX' trademark, registration number TMA692610, last renewed for Aerus?

According to Aerus's 2025 Franchise Disclosure Document, the 'LUX' trademark with registration number TMA692610 was last renewed on July 23, 2022. This information is crucial for prospective franchisees as it confirms the currency and validity of a key trademark they will be licensed to use. Trademarks are essential for brand recognition and protection, and franchisees need assurance that these trademarks are actively maintained by the franchisor.

The 'LUX' trademark is not owned by Aerus, but rather licensed from Aktiebolaget Electrolux, a Swedish company. Aerus, in turn, sublicenses the right to use the 'LUX' trademark to its franchisees for the sale, marketing, distribution, and repair of vacuum cleaners and related accessories. This sublicense is non-exclusive and non-assignable, meaning franchisees share the right to use the trademark with other franchisees and cannot transfer this right to another party.

It is important to note that the continued use of the 'LUX' trademark by Aerus franchisees is contingent upon Aerus maintaining its licensing agreement with Aktiebolaget Electrolux. A breach of this agreement by Aerus, the franchisee, or any other Aerus franchisee could lead to the termination of the license for all franchisees. Furthermore, Aerus has the right to modify or discontinue the use of any mark, and franchisees must comply with these directions at their own expense. Prospective franchisees should carefully consider these factors and the potential impact on their business if the 'LUX' trademark were to become unavailable.