What was the last renewal date for the 'LUX' trademark, registration number 2,385,804, associated with Aerus?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration No. | Registration Date | Last Renewal |
|---|---|---|---|
| LUX | 2,385,804 | September 12, 2000 | 08/21/2020 |
Source: Item 13 — Trademarks (FDD pages 47–51)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the 'LUX' trademark with registration number 2,385,804 was last renewed on August 21, 2020. This trademark is significant because Aerus licenses the right to use the 'Lux' trademark from Aktiebolaget Electrolux, a Swedish company, for use in the sale, marketing, distribution, and repair of vacuum cleaners and related accessories.
As a franchisee, you are granted a limited, non-exclusive license to use the 'Lux' trademark, but this license is subject to the terms and conditions of the Franchise Agreement and the manuals provided by Aerus. Aerus retains the right to modify or discontinue the use of any mark, and franchisees must comply with these directions at their own expense. The license does not allow franchisees to incorporate any of the marks as part of their legal business name.
It is important to note that Aerus is a licensee of the 'Lux' trademark and not the owner. Therefore, the continued use of this trademark by franchisees depends on Aerus's sublicense agreement with Aktiebolaget Electrolux. A breach of this agreement by any franchisee could result in the termination of the license for all franchisees. Prospective franchisees should be aware of these conditions and ensure they fully understand their obligations regarding trademark usage to avoid potential issues.