What is included in the definition of 'Confidential Information' for an Aerus franchise?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
- M. "Confidential Information" means any and all information, knowledge, know-how, methods, trade secrets, techniques and materials used in or related to an Aerus Business, including the Franchised Business, or the System, which Company may provide to Franchisee in connection with this Agreement, including without limitation the Manuals and all of their content, the Customer Data, the Software and Administration Systems, all plans and specifications, all marketing information and strategies, all site evaluation and selection information, all selling and
operating techniques and all other unique or proprietary information communicated in writing and through other means, including electronic media, as well as all databases and customer lists and information generated by or through the Franchised Business.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, Confidential Information encompasses a broad range of proprietary details related to the Aerus business. This includes any information, knowledge, know-how, methods, trade secrets, techniques, and materials used in or related to an Aerus Business, the Franchised Business, or the System.
Specifically, the definition extends to include the contents of the Manuals, Customer Data, Software and Administration Systems, plans and specifications, marketing information and strategies, site evaluation and selection information, and selling and operating techniques. This information can be communicated in writing or through other means, including electronic media.
Furthermore, Confidential Information also includes all databases and customer lists and information generated by or through the Franchised Business. This definition is important for prospective franchisees as it outlines the scope of information they are obligated to protect and keep confidential, both during the term of the franchise agreement and after its termination or expiration. Failure to protect this information could result in legal and financial repercussions for the franchisee.