If Aerus were to use a celebrity for promotion, what would be the scope of their involvement?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the right to use System Media Fund contributions to, among other things, prepare and/or conduct media advertising campaigns, social media campaigns, direct mail advertising, marketing surveys and other public relations activities; employ advertising and/or public relations agencies to assist in doing so; purchase promotional items; develop new or modified trade dress and marks; point-of-purchase (POP) materials; design and photographs; conduct and administer visual merchandising, and other merchandising programs; purchase media space or time (including all associated fees and expenses); administer regional and multi-regional marketing and advertising programs; engage in or retain third parties to engage in market research and customer satisfaction surveys; develop and implement customer loyalty and gift card programs; customer retention programs; offset costs associated with the creative development of, and actual production associated
Source: Item 18 — Public Figures (FDD page 60)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the System Media Fund can be used to enhance the image of the Programs through various advertising, marketing, and public relations activities. Aerus has the right to use System Media Fund contributions to prepare and conduct media advertising campaigns, social media campaigns, direct mail advertising, marketing surveys, and other public relations activities.
The System Media Fund can employ advertising and/or public relations agencies, purchase promotional items, develop new or modified trade dress and marks, create point-of-purchase (POP) materials, and design photographs. It also covers purchasing media space or time, administering regional and multi-regional marketing and advertising programs, engaging in market research and customer satisfaction surveys, and developing customer loyalty and gift card programs.
While the FDD details the broad scope of activities covered by the System Media Fund, it does not specifically mention the use of celebrities for promotion. However, given the wide range of marketing and advertising activities that the fund supports, it is plausible that Aerus could use the fund to engage a celebrity for promotional purposes if they believe it would enhance the image of the Programs.
Prospective franchisees should inquire with Aerus about their specific plans for using the System Media Fund, including whether they have considered or plan to use celebrities in their advertising and promotional campaigns. This will help franchisees understand how their contributions to the fund may be used and whether those uses align with their expectations for promoting the Aerus brand.