What is an Aerus franchisee's obligation regarding updating the Customer Data during the term of the Franchise Agreement?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
- L.
Actively and diligently use the Customer Data and any information, data or relationship management software provided by Company to service and support existing customers, develop leads to potential customers and potential sales representative recruits and to promptly and accurately record information about all past and future sales, leads and customers in the Customer Data.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees are required to actively and diligently use the Customer Data provided by the company. This data, along with any information, data, or relationship management software, must be used to service and support existing customers.
Aerus franchisees must also use the Customer Data to develop leads for potential customers and potential sales representative recruits. Furthermore, franchisees are obligated to promptly and accurately record information about all past and future sales, leads, and customers in the Customer Data.
This obligation ensures that Aerus franchisees maintain accurate and up-to-date records of their customer interactions and sales activities, which is crucial for effective customer relationship management and business development. By diligently using and updating the Customer Data, franchisees can better serve their customers, identify new business opportunities, and contribute to the overall success of the Aerus franchise system.