What is the Aerus franchisee's obligation regarding product demonstrations and sales activities?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall use its best efforts to develop a sales organization to sell and increase sales of, and to legitimately and ethically advertise, market, promote, distribute and sell Products to Approved Customers within the Area of Responsibility by means of in-the-home and in-person demonstrations or otherwise in accordance with the Manuals.
Recruit and train Sales Representatives to properly and effectively demonstrate, use, care for, install and sell the Products and to understand and follow the Policies and Procedures and other guidelines set forth in the Manuals.
Fulfill or cause to be fulfilled any and all promises and commitments made to Approved Customers by Franchisee, and any of its Outlet Licensees, Sales Representatives, employees or agents.
Actively and diligently use the Customer Data and any information, data or relationship management software provided by Company to service and support existing customers, develop leads to potential customers and potential sales representative recruits and to promptly and accurately record information about all past and future sales, leads and customers in the Customer Data.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees are obligated to develop a sales organization to increase sales of products to approved customers within their assigned area. This must be done through in-home and in-person demonstrations or other methods compliant with the Aerus manuals. Franchisees must also recruit and train sales representatives to effectively demonstrate, use, care for, install, and sell Aerus products, ensuring they follow all policies and procedures outlined in the manuals.
Aerus franchisees are required to actively use customer data and any provided information or relationship management software to support existing customers and generate leads for potential customers and sales representative recruits. Accurate recording of information about past and future sales, leads, and customers in the customer data is also a must. Franchisees must also fulfill all promises and commitments made to customers by the franchisee, its outlet licensees, sales representatives, employees, or agents.
These obligations ensure that Aerus products are presented and sold in a consistent and effective manner, maintaining the brand's standards and reputation. By focusing on in-person demonstrations and ethical sales practices, Aerus aims to build customer trust and loyalty. Compliance with the Aerus manuals and policies is critical for franchisees to meet these obligations and operate their business successfully.