Where can an Aerus franchisee use the "Aerus" marks if their Approved Location is in Canada?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
The Marks may be used only in the United States if your Approved Location or Development Area is in the United States and only in Canada if your Approved Location or Development Area is in Canada and only in (i) direct retail sales to residential customers (meaning door-to-door sales and other sales to residential end-users in a manner other than from a fixed, store location open to the general public but not including sales over the Internet or other electronic communications media); and (ii) retail sales to consumers from facilities owned or leased by us or our franchisees and identified as "Beyond by Aerus", "Aerus" and/or "Electrolux" stores.
Source: Item 13 — Trademarks (FDD pages 47–51)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, if an Aerus franchisee's Approved Location or Development Area is in Canada, they can use the "Aerus" trademark only in specific ways.
The Aerus franchisee can use the marks for direct retail sales to residential customers. This is defined as door-to-door sales and other sales to residential end-users, but specifically excludes sales over the Internet or other electronic communications media. This means franchisees are permitted to engage in traditional, in-person sales methods directly at customers' homes.
Additionally, Aerus franchisees in Canada can use the "Aerus" marks for retail sales to consumers from facilities owned or leased by Aerus or its franchisees, identified as "Beyond by Aerus", "Aerus" and/or "Electrolux" stores. This allows for the operation of physical store locations under the specified brand names, provided that the facilities offer for resale to the general public, in substantial part, only those products sold under the "Aerus" and "Electrolux" brands.