Can an Aerus franchisee use advertising material that has been subsequently disapproved by the company?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising or marketing to be undertaken by Franchisee shall comply with Company's standards, specifications and procedures as specifically described herein and in the Manuals. Franchisee shall submit a sample of each type of advertising material to Company for Company's approval prior to use. Franchisee may not use any advertising material, unless such material has been approved in writing by Company and has not subsequently been disapproved by Company. Franchisee shall immediately discontinue the use of any advertising materials which Company subsequently disapproves.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees are prohibited from using advertising material that Aerus has subsequently disapproved. Franchisees must submit all advertising materials to Aerus for written approval before use. If Aerus later disapproves previously approved material, the franchisee must immediately stop using it.
This requirement ensures that all advertising and marketing efforts align with Aerus's brand standards and current marketing strategies. It allows Aerus to maintain control over its brand image and messaging, ensuring consistency across all franchise locations. This is a fairly standard practice in franchising, as franchisors typically want to ensure brand consistency and compliance.
For a prospective Aerus franchisee, this means they need to be diligent in obtaining approval for all advertising materials before use and be prepared to discontinue using any materials that are later disapproved. This includes staying informed of any changes in Aerus's advertising standards and promptly complying with any directives to cease using specific advertising pieces. Failure to comply could result in a breach of the franchise agreement.