Can an Aerus franchisee sell products for resale?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
The type of businesses operated under each of these programs possess each of the four following characteristics: (i) they are identified by the Marks, (ii) they are primarily engaged in the offer and sale of the Products, to either (a) non-commercial, residential buyers of the Products, or (b) commercial buyers who are not designated in the Manuals as "national accounts" and who are not engaged, and not anticipated to be engaged, in the sale of any cleaning, purification, health improvement or other consumer products or services, who, in either case, are purchasing the Products for such customer's use or consumption and not for re-sale ("Approved Customers"), (iii) they operate from one or more pre-authorized physical locations that serve as retail locations, service centers, recruiting and training centers (each, an "Approved Location"), and (iv) they operate in accordance with the System.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–15)
What This Means (2025 FDD)
According to the 2025 Aerus FDD, franchisees are primarily engaged in selling products to specific types of customers. Aerus franchisees can sell products to non-commercial, residential buyers or commercial buyers who are not designated as "national accounts" in the manuals. These commercial buyers also cannot be engaged in the sale of cleaning, purification, health improvement, or other consumer products or services.
These customers must purchase the products for their own use or consumption, and not for resale. This means an Aerus franchisee's primary business is to sell directly to end-users, whether they are residential or specific types of commercial customers, for their own consumption.
This restriction on resale is a common practice in franchising, designed to protect the brand's distribution channels and prevent unauthorized parties from profiting from the franchise system. Prospective Aerus franchisees should understand that their sales efforts must focus on end-users who will directly use the products, rather than businesses looking to resell them.