What must an Aerus franchisee provide to the company regarding local advertising expenditures?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
res as Company may designate in the Manuals or otherwise in writing, and at Franchisee's expense. Company shall have the right to designate the size, form and content of such advertising and that Franchisee utilize a listing which identifies other Aerus Businesses in addition to its own.
- D. Franchisee shall, in addition to the other requirements of this Section, expend each year the Minimum Local Advertising Expense on local advertising, public relations, and promotion in the Area of Responsibility.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, a franchisee is required to spend a minimum amount annually on local advertising, public relations, and promotion within their designated Area of Responsibility. This expenditure is termed the 'Minimum Local Advertising Expense,' and the specific amount is detailed in Schedule 3 of the Franchise Agreement.
At Aerus's request, the franchisee must furnish an accurate accounting of these local advertising, public relations, and promotion expenditures. This accounting must be in a format and contain content that is satisfactory to Aerus. This means Aerus has the right to determine what information is included in the accounting and how it is presented.
This requirement ensures that Aerus franchisees are actively promoting the business locally, while also allowing Aerus to monitor and potentially guide these efforts. Prospective franchisees should carefully review Schedule 3 to understand the specific 'Minimum Local Advertising Expense' required and be prepared to maintain detailed records of their advertising expenditures in a format acceptable to Aerus.