What must an Aerus franchisee do with the Customer Data provided by the company?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
- L.
Actively and diligently use the Customer Data and any information, data or relationship management software provided by Company to service and support existing customers, develop leads to potential customers and potential sales representative recruits and to promptly and accurately record information about all past and future sales, leads and customers in the Customer Data.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees are required to actively and diligently use the Customer Data provided by the company. This data, along with any information, data, or relationship management software, must be used to service and support existing customers.
Additionally, franchisees must use the Customer Data to develop leads for potential new customers and to recruit potential sales representatives. This implies that Aerus expects franchisees to engage in proactive marketing and recruitment efforts using the information provided.
Finally, the franchisee is responsible for promptly and accurately recording information about all past and future sales, leads, and customers within the Customer Data system. This ensures that the database remains current and useful for ongoing business operations and future marketing endeavors. This also means that the franchisee must consistently update the Customer Data with new information as it becomes available.