Is an Aerus franchisee allowed to conduct national advertising?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
11. Advertising, Marketing, Promotion; Use of the Internet.
- A. All advertising or marketing to be undertaken by Franchisee shall comply with Company's standards, specifications and procedures as specifically described herein and in the Manuals. Franchisee shall submit a sample of each type of advertising material to Company for Company's approval prior to use. Franchisee may not use any advertising material, unless such material has been approved in writing by Company and has not subsequently been disapproved by Company. Franchisee shall immediately discontinue the use of any advertising materials which Company subsequently disapproves. No advertising, marketing or promotions material may be placed outside the Area of Responsibility, and Franchisee shall not place or otherwise conduct any national or international advertising of any kind.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from conducting national or international advertising of any kind. All advertising and marketing efforts undertaken by the franchisee must adhere to Aerus's standards, specifications, and procedures as outlined in the manuals. Franchisees are required to submit samples of all advertising materials to Aerus for approval before use and must immediately discontinue using any materials that Aerus subsequently disapproves.
Furthermore, advertising, marketing, and promotional materials are restricted to the franchisee's designated Area of Responsibility. This means that franchisees must focus their advertising efforts within their local territory and cannot engage in broader national or international campaigns. Aerus retains control over advertising content, format, and placement, and may require franchisees to use specific formats or templates approved in advance by the company.
Aerus also has the right to mandate that all advertising be placed by Aerus itself or a third party designated by Aerus, with the franchisee bearing the expense. Additionally, Aerus can dictate the size, form, and content of advertising, ensuring that franchisees include listings that identify other Aerus businesses. While franchisees are required to expend a Minimum Local Advertising Expense on local advertising, public relations, and promotion within their Area of Responsibility, national advertising is not permitted.