What filings is the Aerus Franchisee required to make regarding the assumed name?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
se provided herein, such offers and sales may only be made through the Approved Location or from in-home or in-person demonstrations conducted within the Area of Responsibility. Nothing herein shall be construed to grant the right to Franchisee to offer and sell the Beyond Products.
- B. Subject to Company's prior approval, the Franchised Business shall be identified and operated by Franchisee only under the assumed name (the "Approved Name") "Aerus" (including such qualifiers and descriptions as may be set or approved by Company from time to time so as to geographically or otherwise distinguish one franchise from another), including the hanging of an approved exterior sign bearing such trade name; provided, that Company shall be permitted at any time and from time to time after the date of this Agreement, upon written notice, to alter or change the assumed name under which the Franchised Business shall be identified and operated. Franchisee shall, at its expense, make all county and state assumed name filings required by law (including any filings made necessary by a change in required trade names pursuant hereto) and provide evidence of such filing to Company.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, a franchisee must make all legally required county and state assumed name filings at their own expense. These filings are necessary to operate the Franchised Business under the approved name, which is generally "Aerus" with potential qualifiers to distinguish franchises geographically.
Aerus retains the right to alter or change the assumed name under which the Franchised Business is identified and operated, providing written notice to the franchisee. Should Aerus change the required trade name, the franchisee is responsible for making the necessary assumed name filings to reflect this change and must provide evidence of such filings to Aerus.
Upon termination or expiration of the franchise agreement, the franchisee must also cancel or terminate any assumed name filings for the Approved Name or otherwise including the name "Aerus", "Lux" or "Electrolux" or any of the Marks. This ensures that the franchisee no longer uses the Aerus name after the agreement ends.