What is the estimated cost range for goodwill for the Aerus Standard Program?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Expenditure | Estimated Cost – Standard Program | Estimated Cost – Associate Program | Method of Payment | When Due | To Whom Payment is to be made |
|---|---|---|---|---|---|
| Signage | $1,000 to $5,000 | $1,000 to $2,500 | As Incurred | As Incurred | Signage Suppliers |
| Additional Funds | $5,000 to | $3,000 to | As Incurred | As Incurred | Employees, |
| (3 months)(10) | $50,000 | $10,000 | Suppliers | ||
| Goodwill(11) | $0 to $200,000 | $0 to $25,000 | Lump Sum | At Close | Us and Our affiliates |
Note 11. This amount applies only when you are purchasing an existing Aerus Business from us or one of our affiliates. Location, length of time in the space or market and financial performance varies significantly, so the value of goodwill also varies significantly. We or our affiliates may offer financing for this amount to qualified franchisees. Please see Item 10 of this Disclosure Document for details of any available financing.
Source: Item 7 — Estimated Initial Investment (FDD pages 27–29)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the estimated cost for goodwill under the Standard Program ranges from $0 to $200,000. This cost is paid in a lump sum at the time of closing. Goodwill applies only when a franchisee is purchasing an existing Aerus business either from Aerus itself or one of its affiliates.
The FDD clarifies that the value of goodwill can vary significantly based on factors such as the location of the business, how long it has been operating in that location or market, and its financial performance. These factors contribute to the overall value and reputation of the existing Aerus business that a new franchisee is acquiring.
Aerus or its affiliates may offer financing options to qualified franchisees to cover the cost of goodwill. Prospective franchisees should refer to Item 10 of the FDD for more details regarding available financing. This wide range in estimated cost highlights the importance of due diligence and careful evaluation when considering the purchase of an existing Aerus franchise.