When did Electrolux LLC change its name to Aerus LLC?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
In 2000, Electrolux LLC, completed a transaction to sell its "Electrolux" brand name rights. It developed a new brand name "Aerus" and retained certain non-exclusive rights in and to the brand names "Electrolux" and "Lux" based upon license agreements with Aktiebolaget Electrolux, the purchaser. In 2001, Electrolux LLC changed its name to Aerus LLC and formed a subsidiary Aerus Franchising, LLC, to offer franchising rights.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–15)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, Electrolux LLC changed its name to Aerus LLC in 2001. This change occurred after Electrolux LLC sold its "Electrolux" brand name rights in 2000 and developed the new brand name "Aerus".
Following the name change, Aerus LLC formed a subsidiary, Aerus Franchising, LLC, in 2001 to manage and offer franchising rights. This marked a significant shift in the company's business model, transitioning from direct sales to franchising under the Aerus brand. The company began offering franchises under the "Aerus" marks in June 2002.
This information is crucial for prospective franchisees as it provides insight into the history and evolution of the Aerus brand. Understanding the company's background, including its previous identity as Electrolux LLC and the subsequent rebranding, can help franchisees appreciate the brand's legacy and strategic direction.