What is the definition of an 'Approved Customer' for an Aerus franchise?

According to the 2025 Aerus Franchise Disclosure Document, an 'Approved Customer' is defined as either a non-commercial, residential buyer of Aerus products, or a commercial buyer who meets specific criteria. This definition is important because franchisees are generally restricted to selling only to Approved Customers.

For a commercial buyer to be considered an Approved Customer, they must not be designated as a "national account" in the Aerus manuals. Additionally, they cannot be engaged in, or expected to engage in, the sale of cleaning, purification, health improvement, or other consumer products or services. In either case, whether residential or commercial, the customer must be purchasing the products for their own use or consumption and not for resale.

This definition ensures that Aerus franchisees are selling to end-users and not to businesses that would compete with the franchise or undermine the brand's distribution strategy. It also allows Aerus to manage national accounts directly, potentially securing larger deals and maintaining consistent service levels for those key customers. A prospective franchisee should carefully review the Aerus manuals to understand which commercial buyers are designated as national accounts to avoid any conflicts or restrictions on their sales activities.